Know why you are starting a Side Hustle

In addition to the rise of entrepreneurship, the performance economy has also given rise to the gig economy and side hustle economies. With the flexibility and convenience provided by technology, many people are now able to supplement their full-time income by working as freelancers, gig workers, or side hustlers from the convenience of their smartphone. 

A side hustle can be as simple as working from the comfort of your own home in your jammies for a couple of hours each evening. Platforms like freelancer.com and fiver.com allow you to put your skills to work and earn extra money from the comfort of your sofa. With relative ease you can create your own product and sell it online through various online marketplaces or your own virtual store. With the power of the internet, you can reach a global audience and build your product brand to “Breakthrough Brand” status, just like Starbucks did with coffee or Kleenex did with tissue- the ultimate end for a side hustle that may start with humble beginnings. 

The gig and side hustle economies are not just a source of extra income, however. They also offer people the opportunity to gain new skills, build their professional networks, and increase their flexibility and independence. In today’s fast-paced and dynamic world, being able to learn, adapt and be flexible is more important than ever, and the gig and side hustle economies allow people to do just that.

An old friend and mentor Jim Rohan used to say “In order for things to change – you need to change, in order to get better – you have got to get better. How I interpret that is “us old digs have got to learn new tricks …. What ever is trending out there and making others successful we need to lean implement and grow within our businesses.  No stress, you don’t have to sell the farm or quit your day job – A side gig is something you grown on the side until it replaces your current JOB